SELECT ID, title, date_available FROM seminar WHERE provider_id='163' AND date_available <= '20191020' AND invitationonly=0 AND (expiration_date > NOW() OR expiration_date < '2000-1-1')ORDER BY date_available DESC
Upcoming Live Webcasts
Collapse David and Goliath: How Smaller Brands Can Compete Alongside the Big Players on Amazon

Amazon is firmly committed to the customer experience. In being so, they have disrupted the world of brand building, and created a landscape where small brands now have access to the same tools - and can compete on the same playing field - as large brands. The most successful smaller pet brands know how to employ those tools more efficiently than bigger pet brands by being agile, smart, and analytical.

Join Marshall Hayes, Founder and CEO of Amazon e-commerce marketing agency, Amplio Digital, as he discusses actionable tips and tricks that you can begin right away to help your smaller pet brand compete against more well-known names on Amazon, and win.

Formats Available: Live Event + Archive
Original Webcast Date: October 22, 2019
MORE INFOMORE INFO David and Goliath: How Smaller Brands Can Compete Alongside the Big Players on Amazon
Collapse How to Market and Sell to Gen Z

Effectively reaching Gen Z customers requires an understanding of how their generational traits and values translate into marketplace behavior. There’s more to know beyond the “digital native” and “phone-obsessed” chatter, and this webinar will delve into the complexities of this generation, why they’re different, and how it all affects their purchasing decisions. Expect to walk away with new approaches and techniques to help you reach this younger group without ostracizing other consumers.

Attendee Takeaways:

  • Understand the upbringing, shared traits, and behaviors of the newest generation of consumers (Gen Z).
  • Give strategies on how to best engage and communicate with Gen Z.
  • Describe the key differences that differentiate Millennials and Gen Z, and highlight the approaches that may work for one, but not always the other.
  • From videos to social media, we’ll look at the best ways to get your product in front of this next generation of buyers.
  • Look at how things like affordability to authenticity play a role in whether Gen Z will purchase a product.
Formats Available: Live Event + Archive
Original Webcast Date: October 29, 2019
MORE INFOMORE INFO How to Market and Sell to Gen Z
Collapse Pet Products, Patents, and Intellectual Property Protection

IP, in particular patents, can often be an overlooked aspect of a business, but one that can be the difference between a company that thrives versus one that fails.  Pet product manufacturers and inventors should understand (1) the intellectual property available to protect their unique ideas and R&D, (2) the value patents can provide to the company, and (3) the risks associated with infringing others' patents (knowingly or inadvertently).  In this webcast, you will learn:

  • Why should I care about intellectual property?
  • What is the difference between a patent, trade secret, copyright, and trademark?  
  • When should I seek patent protection?  What strategies should I employ when doing so?
  • How can patents help my business?
Formats Available: Live Event + Archive
Original Webcast Date: November 12, 2019
MORE INFOMORE INFO Pet Products, Patents, and Intellectual Property Protection
Collapse E-Commerce in Global Pet Product Sales

In recent years e-commerce has become an excellent option for pet product companies both domestically and internationally.  Companies engaged in global trade in all verticals are increasing their utilization of e-commerce as a platform for foreign sales. This webcast will venture into the opportunities and challenges for pet product companies and outline all the necessary steps to ensure success.  The presenter will discuss all aspects of e-commerce with a focus on the export market.

APPA members will obtain a comprehensive foundation for both developing and managing and e-commerce initiatives, including:

  • Why sell through e-commerce internationally 
  • Understanding the opportunities, pitfalls and challenges
  • Developing an export e-commerce business model
  • Direct e-commerce or with third party providers
  • Creating a website to make the best impact and offer an international bandwidth
  • Paying attention to details: shipping, last mile, regulations, languages, packaging and compliance
  • Accessing e-commerce resources on a global scale, both private and government
Formats Available: Live Event + Archive
Original Webcast Date: November 19, 2019
MORE INFOMORE INFO E-Commerce in Global Pet Product Sales

Archived Webcasts

Date Available
Considering a Sale of Your Company? How to Prepare Your Company to Receive a Premium Valuation Oct 17, 2019
APPA Business Edge Pet Retailer Series: A Conversation with Feeders Supply CEO, Pam Longwell Oct 03, 2019
Fundamental Strategies to Manage Export-Import Regulations and Compliance Issues Sep 19, 2019
APPA Business Edge Retailer Series: A Discussion with Hollywood Feed President and Founder, Shawn McGhee Sep 12, 2019
APPA Business Edge Pet Retailer Series: Mud Bay - Learn About Their Business and Strategies Aug 08, 2019
Connecting with YOUR Consumer Aug 07, 2019
Managing Foreign Distributors and Agents Jul 18, 2019
APPA Market Research - Using High Level Industry Insights to Grow Your Business Jul 12, 2019
2019-2020 APPA National Pet Owners Survey Overview Jun 27, 2019
The Future of Pet Consumer Behavior and Spending: Shifting Trends and Habits Jun 20, 2019
APPA Business Edge Pet Retailer Series: A Discussion with Petland Jun 13, 2019
Mitigating the Impact of Import Tariffs and 301 & 232 Tariffs Jun 03, 2019
Best Practices for Working with Co-Manufacturers: Learn from the Gurus May 09, 2019
APPA Business Edge Retailer Series: Distributors Point of View - A Conversation with Pet Food Experts May 09, 2019
APPA Business Edge Pet Retailer Series: A Conversation with Pet Food Express Apr 11, 2019
APPA Business Edge - Case Study in Innovation: Learn How JustFoodForDogs Successfully Positioned Their Company in Retail Feb 21, 2019
APPA Business Edge: Perspective on Pet Specialty, Featuring Kriser's Natural Pet Jan 18, 2019
Selling and Marketing to the Four Generations Dec 20, 2018
APPA Business Edge: Pet Industry Year in Review - Looking Back on Changes and Challenges Dec 05, 2018
APPA Business Edge: Strategies to Increase Sales on Amazon Nov 15, 2018
Consumer Behavior 101 - How Understanding Your Customer's Behavior will Drive Profits Oct 25, 2018
APPA Business Edge: Selling to Pet Specialty: Tips for Implementing Successful Sales Strategies Oct 19, 2018
Mitigating the Impact of the New 301 & 232 Tariffs PART 2 Oct 18, 2018
Mitigating the Impact of the New 301 & 232 Tariffs PART 1 Oct 05, 2018
Developing Your Global Sourcing Strategy Aug 10, 2018
APPA Business Edge: How to Use Market Research to Improve Your Business Jun 20, 2018
Building a Digital Presence to Drive Revenue and Customer Loyalty Jun 08, 2018
APPA Export-Import Solutions: Developing Your Export Sales Strategy May 25, 2018
Spotlight On: APPA's Generational Report - Volume 2 and Other APPA Market Research May 17, 2018
APPA Business Edge - Trade Show Success Strategies: Best Practices for Global Pet Expo and Other Trade Shows Feb 23, 2018
New Date February 15! - Cyber Security Issues in Global Trade: Avoiding Costly Mistakes Feb 16, 2018
Creating Sales into Foreign Markets Dec 15, 2017
APPA Business Edge Dec 14, 2017
How to Stock Your Toolbox with Resources for Successful Pet Food Exporting Dec 04, 2017
Take the Fear Out of Exporting and Increase Your International Sales Nov 16, 2017
Food, Fur, and Beyond: A Fresh Look at Pet Wellness Nov 09, 2017
New Trump Administration on International Business: Concerns and Opportunities Oct 27, 2017
Maximizing Your Pet Company's Value in 90 Days Oct 25, 2017
Pet Product Marketing in Today's Digital Era Oct 12, 2017
I've Gotten the Big Order. Now What? Apr 26, 2017
Natural Products, Pet Wellness, and the New Pet Parent Jan 26, 2017
The Top Mistakes Entrepreneurs Make when Selling their Business Dec 02, 2016
Import Compliance Update Nov 18, 2016
Mastering Negotiation Skill Sets Oct 28, 2016
The Ins and Outs of Licensing a Pet Product Sep 28, 2016
Breaking Into the Millennial Mind - Strategies for Recruiting, Retaining & Engaging Jun 17, 2016
Harmonized Tariff Schedule (HTS) Classification, Determination & Compliance Jun 10, 2016
Exporting in a Manner Compliant with U.S. Government Regulations May 05, 2016
Launching a Brand: Part II in a series on Creating and Launching a Brand Apr 27, 2016
Developing a Brand Identity Feb 05, 2016
Best Practices for Sourcing Pet Products in China Dec 17, 2015
Pulling Back the Curtain on Private Equity Dec 16, 2015
Are You Recall Ready? Learn How to Be Prepared for the Unthinkable Dec 11, 2015
Best Practices for Dealing with FDA Regulated Imports Dec 03, 2015
Export AES Compliance Management Nov 19, 2015
Successfully Raising Capital to Fund Your Growing Pet Business Oct 28, 2015
Understanding INCOTERMS (International Commercial Terms) and How it Affects Imports & Exports Jun 12, 2015
Developing Export Sales Opportunities May 07, 2015
The Myths and Realities of Pet Industry Mergers and Acquisitions: Revelations from Two Pet Industry M&A Insiders Apr 24, 2015
Gaining a Competitive Advantage by Importing Your Pet Products Oct 24, 2014
What is a minimum risk pesticide and how is it regulated? Oct 08, 2014
How to Select and Manage Your International Carriers, Freight Forwarder, and Custom House Broker Oct 03, 2014
Demystifying Exports- Exporting is Profitable Aug 22, 2014
Creative Solutions for Cash Flow Management Feb 14, 2014
5 Step Risk Assessment Webcast Dec 09, 2013
C-TPAT Revalidation Webcast Nov 21, 2013
Mastering Your Inner Game of Money: The Success Secrets of the Million Dollar Entrepreneur Nov 15, 2013
APPA's 3 Part Webcast Series on C-TPAT and Risk Assessment C-TPAT Security & Threat Awareness Webcast Nov 06, 2013
Confused by the Patient Protection and Affordable Care Act? You're Not Alone! Learn How to Save 15%-50% on Healthcare without Insurance Oct 30, 2013
What Pet Product Companies Must Know About Intellectual Property: Protecting Your Competitive Advantage Oct 11, 2013
The Future of the Pet Industry Part 2: Pet Marketing to Tomorrow's Demographics Oct 04, 2013
Future of the Pet Industry: Profiting from Our Changing Demographic Trends Jun 28, 2013
Export Advocacy Webcast: APPA's Newest Export Opportunity! May 17, 2013
Using Social Media to Attract Attendees at Global Pet Expo Jan 11, 2013
Creative Compensation - How to Motivate, Retain and Attract Employees Even If You Have Limited Financial Resource Nov 16, 2012
Part 2: Sales Channel Strategy: Who, What, When, Where, and How? Nov 09, 2012
Using Twitter for Marketing & PR Oct 26, 2012
Part 1: Sales Channel Strategy: Who, What, When, Where, and How? Oct 05, 2012
I'm on LinkedIn - Now What? Sep 28, 2012
How to Get Your Product Reviewed on Blogs Aug 10, 2012
How to Increase Your Facebook 'Likes' Jun 28, 2012
Intellectual Property: What it is, Why I Should Care, And How to Protect My Business Jun 14, 2012
Import Compliance Update Post 9/11 May 02, 2012
Member Benefits 2.0: New Social Media Marketing Services Apr 13, 2012
Management Skills for Women Dec 15, 2011
APPA Benefits Unleashed! Maximize Your Membership Dec 02, 2011
Grass Roots Brand Building Nov 11, 2011
How to Manage People...and Actually Enjoy it! Sep 29, 2011
Exporting in a Manner Compliant with U.S. Government Regulations Jun 24, 2011
What's My Walk-Away Number and Will My Business Get Me There? Jun 10, 2011
Survey Says!....Make the Most Out of the APPA 2011-2012 National Pet Owners Survey May 27, 2011
2010 Incoterms and Related Global Trade Issues Feb 14, 2011
2010 Incoterms and Related Global Trade Issues Jan 27, 2011
Fast Forward Planning: Secret to Success Oct 22, 2010
Developing U.S. Export Sales Opportunities Jun 18, 2010
New Social Media for 2010: The Ins and Outs of APPA's Exclusive Social Network for Members Jan 21, 2010
The Basics of Pet Business Valuation Jan 14, 2010
To Sell or Not to Sell...That is the Question: Taking the Mystery Out of Selling Your Business Dec 08, 2009
APPA Benefits Unleashed! Maximize Your Membership Nov 19, 2009
Sourcing Financing in Difficult Markets: How to Obtain the Capital You Need for Growth Nov 17, 2009
Customer Service Workshop Nov 12, 2009
Building Pet Product Brands with Social Media Jun 25, 2009
Survey Says! Make the Most Out of the APPA 2009-2010 National Pet Owners Survey May 28, 2009
Negotiations Skills Seminar Apr 16, 2009
Export Strategies: Develop and Implement a Plan to Reach Your Export Goals Mar 19, 2009
The Show Is Over... Now The Work Begins Feb 26, 2009
Are Your Staffers Ready for the Big Game? Jan 29, 2009
Pet Products Need Patent Protection Too Jan 27, 2009
APPA Benefits Unleashed! Maximize Your Membership Nov 20, 2008
Advanced Sales Management Workshop Nov 13, 2008
Advanced Sales Training Workshop Oct 23, 2008
Saying YES to Supply Chain Efficiency: What APPA Members Must DO Sep 24, 2008
Show's Over, But The Fat Lady Hasn't Sung Yet Feb 22, 2008
Buyer's Plan for Success at Global Pet Expo Jan 23, 2008
Increase Profits By Reducing Training Costs Jan 16, 2008
Get Your Staffers READY, WILLING, and ABLE Jan 09, 2008
Convention Center Confidential Dec 19, 2007
Avoiding Product Liability In A Litigation Happy World Dec 13, 2007
It's All About the Pets; Our Vital Consumers! Nov 29, 2007
Pre Show Marketing for Global Pet Expo Nov 20, 2007
Crisis Communication: What To Say When The News Is Bad! Nov 15, 2007
General Sales Training Workshop Oct 24, 2007
Sales Management Workshop Oct 17, 2007
Exporting to the UK, Germany and Italy Jun 21, 2007
Managing Import Supply Jun 14, 2007
Regulatory Requirements for Exporting Pet Food Products May 31, 2007
Protecting Intellectual Property Feb 01, 2007
What is a Pesticide? Oct 19, 2006
Hot Topics for Pet Food and Specialty Pet Food Manufacturers Sep 26, 2006
Best Practices For Global Sourcing Sep 07, 2006
E-Commerce in Global Pet Product Sales Nov 30, -0001
David and Goliath: How Smaller Brands Can Compete Alongside the Big Players on Amazon Nov 30, -0001
How to Market and Sell to Gen Z Nov 30, -0001