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APPA Webcasts
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SELECT ID, title, date_available FROM seminar WHERE provider_id='163' AND date_available <= '20210618' AND invitationonly=0 AND (expiration_date > NOW() OR expiration_date < '2000-1-1')ORDER BY date_available DESC
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 | Great brands are memorable and differentiated. So much goes into creating a great brand, and brand identity is just one component. But it’s extremely important – it’s the face of a brand - the visual side of the brand that represents those larger ideas. Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It's both outward- and inward-facing. So whether you are a brand-new pet company in the early phases of launching your first product line, or a seasoned pet company that is considering expanding into new brands, you will find great value in attending this webcast!
Join Anne Carlson, Founder & CEO of Jiminy’s, and moderator Carol Frank, Managing Director of BirdsEye Advisory Group, to dive into the ABC’s of developing a brand identity.
Attendee Takeaways:
- Developing a clear Brand Purpose and Positioning
- Choosing the Name & Logo
- Designing Visual Imagery
- Creating a Personality and Voice
- How to put it all together in a Brand Guide
| Formats Available: Live Event + Archive
| Original Webcast Date: June 22, 2021
On-Demand Release Date: June 22, 2021 | MORE INFO |
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| United States Pet Food Regulatory Update |
Jun 15, 2021 |
| APPA Business Edge Pet Retailer Series: A Conversation with Tractor Supply, A Rapidly Growing Category Killer with Almost 2,000 Stores |
Jun 11, 2021 |
| A Shot In the Arm: What You Should Know About the COVID-19 Vaccine and Re-opening Your Office |
May 20, 2021 |
| APPA Business Edge Pet Retailer Series: A Discussion with Alibaba and the Significant Opportunity in this Explosive E-commerce Channel |
May 13, 2021 |
| APPA Business Edge Pet Retailer Series: Learn About Petco and How New and Existing Suppliers Can Work with This Innovative Retailer |
Apr 21, 2021 |
| Export Finance Solutions: Access Capital, Eliminate Risk, Increase Success |
Apr 15, 2021 |
| APPA Business Edge: How Manufacturers Can Best Work with The New IndiePet Organization |
Dec 09, 2020 |
| APPA Business Edge International Pet Retailer Series: Learn About Pets at Home - The Largest Pet Specialty Retailer in the UK |
Nov 19, 2020 |
| Alternative Sourcing Strategies: Managing your Procurement Options |
Nov 04, 2020 |
| Latest 2020 Pet Business Trends and 2021 Forecasts with Packaged Facts |
Oct 27, 2020 |
| The Myths and Realities of Pet Industry Mergers and Acquisitions: Revelations from a Pet Industry M&A Insider |
Oct 15, 2020 |
| Managing the Recovery Process of the Global Supply Chain: Post Covid-19 Pandemic |
Oct 06, 2020 |
| Instagram: Marketing Tactics and Strategies to Implement in 2020 |
Oct 02, 2020 |
| APPA Business Edge International Pet Retailer Series: Discussion with the #1 Pet Retailer in Spain and Iberian Peninsula, Kiwoko |
Jul 22, 2020 |
| APPA Business Edge International Pet Retailer Series: A Discussion with Mascotas Latinas, Peru |
Jun 24, 2020 |
| On a Fast Growth Trajectory? Making Smart Decisions that will Prevent Growth from Hijacking your Business |
Jun 16, 2020 |
| Coronavirus Economic Impact Series Part 4: Update on the Economy |
Jun 09, 2020 |
| APPA Business Edge: Selling on Amazon During and Post COVID-19 - Are You Prepared for the New Normal? |
May 27, 2020 |
| Eyes on Inventory 2020: The Pet Industry is GREAT, if You Can Reset Your Inventory |
May 19, 2020 |
| Become a Rock Star Vendor to Top Pet Distributors: How to Successfully Launch Products in the Pet Specialty Space |
May 07, 2020 |
| Pet Care Community Virtual Town Hall, 2nd Edition Group Discussion: Helping Brick & Mortar Retailers: What We Can ALL Do Today to Help Them Recover Tomorrow |
Apr 30, 2020 |
| Coronavirus Economic Impact Series Part 3: Update on the Economy |
Apr 28, 2020 |
| APPA Business Edge: COVID-19 Series - Nielsen & Feeders Supply on Pet Retail Trends |
Apr 23, 2020 |
| Coronavirus Economic Impact Series Part 2: Update on the Economy |
Apr 20, 2020 |
| Pet Care Community Virtual Town Hall Group Discussion: Safe Operations and Effective Communications During COVID-19 Crisis |
Apr 09, 2020 |
| APPA Business Edge: Update on Business Trends and a Conversation with Packaged Facts on Their Revised Outlook for 2020 |
Apr 08, 2020 |
| The Impact of the Coronavirus on the Supply Chain & Mitigative Strategies |
Apr 01, 2020 |
| Coronavirus Economic Impact Series: The Good, Bad and the Ugly - What Happens to the Economy Now? |
Apr 01, 2020 |
| APPA Business Edge: Tips for a Super Successful Global Pet Expo |
Jan 23, 2020 |
| APPA Business Edge Pet Retailer Series: How Central Pet Distribution Can Help Grow Your Business– a Discussion with Keith Bornholtz |
Dec 05, 2019 |
| CBD and Pet Products: Regulatory Update |
Nov 21, 2019 |
| First-Time Exhibitor Presentation: Key Tips for Preparing for Global Pet Expo |
Nov 20, 2019 |
| E-Commerce in Global Pet Product Sales |
Nov 19, 2019 |
| Pet Products, Patents, and Intellectual Property Protection |
Nov 14, 2019 |
| How to Market and Sell to Gen Z |
Oct 29, 2019 |
| David and Goliath: How Smaller Brands Can Compete Alongside the Big Players on Amazon |
Oct 23, 2019 |
| Considering a Sale of Your Company? How to Prepare Your Company to Receive a Premium Valuation |
Oct 17, 2019 |
| APPA Business Edge Pet Retailer Series: A Conversation with Feeders Supply CEO, Pam Longwell |
Oct 03, 2019 |
| Fundamental Strategies to Manage Export-Import Regulations and Compliance Issues |
Sep 19, 2019 |
| APPA Business Edge Retailer Series: A Discussion with Hollywood Feed President and Founder, Shawn McGhee |
Sep 12, 2019 |
| APPA Business Edge Pet Retailer Series: Mud Bay - Learn About Their Business and Strategies |
Aug 08, 2019 |
| Connecting with YOUR Consumer |
Aug 07, 2019 |
| Managing Foreign Distributors and Agents |
Jul 18, 2019 |
| APPA Market Research - Using High Level Industry Insights to Grow Your Business |
Jul 12, 2019 |
| 2019-2020 APPA National Pet Owners Survey Overview |
Jun 27, 2019 |
| The Future of Pet Consumer Behavior and Spending: Shifting Trends and Habits |
Jun 20, 2019 |
| APPA Business Edge Pet Retailer Series: A Discussion with Petland |
Jun 13, 2019 |
| Mitigating the Impact of Import Tariffs and 301 & 232 Tariffs |
Jun 03, 2019 |
| Best Practices for Working with Co-Manufacturers: Learn from the Gurus |
May 09, 2019 |
| APPA Business Edge Retailer Series: Distributors Point of View - A Conversation with Pet Food Experts |
May 09, 2019 |
| APPA Business Edge Pet Retailer Series: A Conversation with Pet Food Express |
Apr 11, 2019 |
| APPA Business Edge - Case Study in Innovation: Learn How JustFoodForDogs Successfully Positioned Their Company in Retail |
Feb 21, 2019 |
| APPA Business Edge: Perspective on Pet Specialty, Featuring Kriser's Natural Pet |
Jan 18, 2019 |
| Selling and Marketing to the Four Generations |
Dec 20, 2018 |
| APPA Business Edge: Pet Industry Year in Review - Looking Back on Changes and Challenges |
Dec 05, 2018 |
| APPA Business Edge: Strategies to Increase Sales on Amazon |
Nov 15, 2018 |
| Consumer Behavior 101 - How Understanding Your Customer's Behavior will Drive Profits |
Oct 25, 2018 |
| APPA Business Edge: Selling to Pet Specialty: Tips for Implementing Successful Sales Strategies |
Oct 19, 2018 |
| Mitigating the Impact of the New 301 & 232 Tariffs PART 2 |
Oct 18, 2018 |
| Mitigating the Impact of the New 301 & 232 Tariffs PART 1 |
Oct 05, 2018 |
| Developing Your Global Sourcing Strategy |
Aug 10, 2018 |
| APPA Business Edge: How to Use Market Research to Improve Your Business |
Jun 20, 2018 |
| Building a Digital Presence to Drive Revenue and Customer Loyalty |
Jun 08, 2018 |
| APPA Export-Import Solutions: Developing Your Export Sales Strategy |
May 25, 2018 |
| Spotlight On: APPA's Generational Report - Volume 2 and Other APPA Market Research |
May 17, 2018 |
| APPA Business Edge - Trade Show Success Strategies: Best Practices for Global Pet Expo and Other Trade Shows |
Feb 23, 2018 |
| New Date February 15! - Cyber Security Issues in Global Trade: Avoiding Costly Mistakes |
Feb 16, 2018 |
| Creating Sales into Foreign Markets |
Dec 15, 2017 |
| APPA Business Edge |
Dec 14, 2017 |
| How to Stock Your Toolbox with Resources for Successful Pet Food Exporting |
Dec 04, 2017 |
| Take the Fear Out of Exporting and Increase Your International Sales |
Nov 16, 2017 |
| Food, Fur, and Beyond: A Fresh Look at Pet Wellness |
Nov 09, 2017 |
| New Trump Administration on International Business: Concerns and Opportunities |
Oct 27, 2017 |
| Maximizing Your Pet Company's Value in 90 Days |
Oct 25, 2017 |
| Pet Product Marketing in Today's Digital Era |
Oct 12, 2017 |
| I've Gotten the Big Order. Now What? |
Apr 26, 2017 |
| Natural Products, Pet Wellness, and the New Pet Parent |
Jan 26, 2017 |
| The Top Mistakes Entrepreneurs Make when Selling their Business |
Dec 02, 2016 |
| Import Compliance Update |
Nov 18, 2016 |
| Mastering Negotiation Skill Sets |
Oct 28, 2016 |
| The Ins and Outs of Licensing a Pet Product |
Sep 28, 2016 |
| Breaking Into the Millennial Mind - Strategies for Recruiting, Retaining & Engaging |
Jun 17, 2016 |
| Harmonized Tariff Schedule (HTS) Classification, Determination & Compliance |
Jun 10, 2016 |
| Exporting in a Manner Compliant with U.S. Government Regulations |
May 05, 2016 |
| Launching a Brand: Part II in a series on Creating and Launching a Brand |
Apr 27, 2016 |
| Developing a Brand Identity |
Feb 05, 2016 |
| Best Practices for Sourcing Pet Products in China |
Dec 17, 2015 |
| Pulling Back the Curtain on Private Equity |
Dec 16, 2015 |
| Are You Recall Ready? Learn How to Be Prepared for the Unthinkable |
Dec 11, 2015 |
| Best Practices for Dealing with FDA Regulated Imports |
Dec 03, 2015 |
| Export AES Compliance Management |
Nov 19, 2015 |
| Successfully Raising Capital to Fund Your Growing Pet Business |
Oct 28, 2015 |
| Understanding INCOTERMS (International Commercial Terms) and How it Affects Imports & Exports |
Jun 12, 2015 |
| Developing Export Sales Opportunities |
May 07, 2015 |
| The Myths and Realities of Pet Industry Mergers and Acquisitions: Revelations from Two Pet Industry M&A Insiders |
Apr 24, 2015 |
| Gaining a Competitive Advantage by Importing Your Pet Products |
Oct 24, 2014 |
| What is a minimum risk pesticide and how is it regulated? |
Oct 08, 2014 |
| How to Select and Manage Your International Carriers, Freight Forwarder, and Custom House Broker |
Oct 03, 2014 |
| Demystifying Exports- Exporting is Profitable |
Aug 22, 2014 |
| Creative Solutions for Cash Flow Management |
Feb 14, 2014 |
| 5 Step Risk Assessment Webcast |
Dec 09, 2013 |
| C-TPAT Revalidation Webcast |
Nov 21, 2013 |
| Mastering Your Inner Game of Money: The Success Secrets of the Million Dollar Entrepreneur |
Nov 15, 2013 |
| APPA's 3 Part Webcast Series on C-TPAT and Risk Assessment C-TPAT Security & Threat Awareness Webcast |
Nov 06, 2013 |
| Confused by the Patient Protection and Affordable Care Act? You're Not Alone! Learn How to Save 15%-50% on Healthcare without Insurance |
Oct 30, 2013 |
| What Pet Product Companies Must Know About Intellectual Property: Protecting Your Competitive Advantage |
Oct 11, 2013 |
| The Future of the Pet Industry Part 2: Pet Marketing to Tomorrow's Demographics |
Oct 04, 2013 |
| Future of the Pet Industry: Profiting from Our Changing Demographic Trends |
Jun 28, 2013 |
| Export Advocacy Webcast: APPA's Newest Export Opportunity! |
May 17, 2013 |
| Using Social Media to Attract Attendees at Global Pet Expo |
Jan 11, 2013 |
| Creative Compensation - How to Motivate, Retain and Attract Employees Even If You Have Limited Financial Resource |
Nov 16, 2012 |
| Part 2: Sales Channel Strategy: Who, What, When, Where, and How? |
Nov 09, 2012 |
| Using Twitter for Marketing & PR |
Oct 26, 2012 |
| Part 1: Sales Channel Strategy: Who, What, When, Where, and How? |
Oct 05, 2012 |
| I'm on LinkedIn - Now What? |
Sep 28, 2012 |
| How to Get Your Product Reviewed on Blogs |
Aug 10, 2012 |
| How to Increase Your Facebook 'Likes' |
Jun 28, 2012 |
| Intellectual Property: What it is, Why I Should Care, And How to Protect My Business |
Jun 14, 2012 |
| Import Compliance Update Post 9/11 |
May 02, 2012 |
| Member Benefits 2.0: New Social Media Marketing Services |
Apr 13, 2012 |
| Management Skills for Women |
Dec 15, 2011 |
| APPA Benefits Unleashed! Maximize Your Membership |
Dec 02, 2011 |
| Grass Roots Brand Building |
Nov 11, 2011 |
| How to Manage People...and Actually Enjoy it! |
Sep 29, 2011 |
| Exporting in a Manner Compliant with U.S. Government Regulations |
Jun 24, 2011 |
| What's My Walk-Away Number and Will My Business Get Me There? |
Jun 10, 2011 |
| Survey Says!....Make the Most Out of the APPA 2011-2012 National Pet Owners Survey |
May 27, 2011 |
| 2010 Incoterms and Related Global Trade Issues |
Feb 14, 2011 |
| 2010 Incoterms and Related Global Trade Issues |
Jan 27, 2011 |
| Fast Forward Planning: Secret to Success |
Oct 22, 2010 |
| Developing U.S. Export Sales Opportunities |
Jun 18, 2010 |
| New Social Media for 2010: The Ins and Outs of APPA's Exclusive Social Network for Members |
Jan 21, 2010 |
| The Basics of Pet Business Valuation |
Jan 14, 2010 |
| To Sell or Not to Sell...That is the Question: Taking the Mystery Out of Selling Your Business |
Dec 08, 2009 |
| APPA Benefits Unleashed! Maximize Your Membership |
Nov 19, 2009 |
| Sourcing Financing in Difficult Markets: How to Obtain the Capital You Need for Growth |
Nov 17, 2009 |
| Customer Service Workshop |
Nov 12, 2009 |
| Building Pet Product Brands with Social Media |
Jun 25, 2009 |
| Survey Says! Make the Most Out of the APPA 2009-2010 National Pet Owners Survey |
May 28, 2009 |
| Negotiations Skills Seminar |
Apr 16, 2009 |
| Export Strategies: Develop and Implement a Plan to Reach Your Export Goals |
Mar 19, 2009 |
| The Show Is Over... Now The Work Begins |
Feb 26, 2009 |
| Are Your Staffers Ready for the Big Game? |
Jan 29, 2009 |
| Pet Products Need Patent Protection Too |
Jan 27, 2009 |
| APPA Benefits Unleashed! Maximize Your Membership |
Nov 20, 2008 |
| Advanced Sales Management Workshop |
Nov 13, 2008 |
| Advanced Sales Training Workshop |
Oct 23, 2008 |
| Saying YES to Supply Chain Efficiency: What APPA Members Must DO |
Sep 24, 2008 |
| Show's Over, But The Fat Lady Hasn't Sung Yet |
Feb 22, 2008 |
| Buyer's Plan for Success at Global Pet Expo |
Jan 23, 2008 |
| Increase Profits By Reducing Training Costs |
Jan 16, 2008 |
| Get Your Staffers READY, WILLING, and ABLE |
Jan 09, 2008 |
| Convention Center Confidential |
Dec 19, 2007 |
| Avoiding Product Liability In A Litigation Happy World |
Dec 13, 2007 |
| It's All About the Pets; Our Vital Consumers! |
Nov 29, 2007 |
| Pre Show Marketing for Global Pet Expo |
Nov 20, 2007 |
| Crisis Communication: What To Say When The News Is Bad! |
Nov 15, 2007 |
| General Sales Training Workshop |
Oct 24, 2007 |
| Sales Management Workshop |
Oct 17, 2007 |
| Exporting to the UK, Germany and Italy |
Jun 21, 2007 |
| Managing Import Supply |
Jun 14, 2007 |
| Regulatory Requirements for Exporting Pet Food Products |
May 31, 2007 |
| Protecting Intellectual Property |
Feb 01, 2007 |
| What is a Pesticide? |
Oct 19, 2006 |
| Hot Topics for Pet Food and Specialty Pet Food Manufacturers |
Sep 26, 2006 |
| Best Practices For Global Sourcing |
Sep 07, 2006 |
| Coronavirus Economic Impact Series Part 2: Update on the Economy |
Nov 30, -0001 |
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