Successful companies know how to seamlessly integrate social media, digital marketing and traditional media to increase their bottom line.  In this webcast, we will discuss how to cut through the confusion of the ever-changing landscape that is online marketing and identify the best traditional media opportunities to promote your company.

You will learn:

• What makes product information newsworthy to gain the media’s attention
• How to identify which opportunities are paid versus earned
• How to determine which social media platforms are most effective for specific purposes
• Social media advertising tactics and the key performance indicators that truly matter
• How to engage with influencers and measure campaign success
• How to best promote your company and brand at industry trade shows
• Why videos are so important

You will also learn how to leverage your APPA membership with the added benefits it provides for free product promotion, in both traditional and social media.

• Media opportunity email updates
• Product promotions and giveaway opportunities through APPA’s extremely popular Pets Add Life campaign