Business valuation has been described as “a combination of art and science”.  But what does that really mean? In this webcast, we will address not only the familiar aspects of business value such as revenue growth and profitability, but also the more intangible drivers of value such as systems and processes, brand and governance. We will discuss the practical and actionable steps you can take as a CEO, business owner, or senior executive to drive more value in your company.

Attendees will learn:

• Valuation trends in the pet industry
• Key business value drivers and how these apply to your business
• How to distinguish and differentiate your company as an industry leader
• FIVE steps you can take to increase your company’s value in just 90 days

Join two industry veterans as we share ideas, stories and tips for success.

Carol Frank is a 30 year pet industry veteran and the nation's foremost guru in pet industry mergers and acquisitions and the author of the book "Do As I Say, Not As I Did!  Gaining Wisdom in Business through the Mistakes of Highly Successful People".

Shina Culberson is President of Quist Valuation and has over 20 years of experience valuing privately-owned businesses and working with business owners to prepare for owner transition, exit strategies, complex estate tax valuations and employee retention.