Food, Fur, and Beyond: A Fresh Look at Pet Wellness

Pet food and medications are the core of the pet wellness products market, but pet parent concerns and innovative products and services to address those concerns are also extending beyond. Exclusively for American Pet Product Association members, this Packaged Facts webcast will review trends in dog and cat wellness products across food and non-food categories, drawing on new consumer survey data collected for this event.  Pet parent wellness concerns to be addressed will include: 

·         Age-related issues:  joint, mobility, weight and hair loss

·         Anxiety, behavioral issues and mental wellness

·         Exercise, recreation and stimulation

·         Flea/tick, heartworm/worms and Lyme disease

·         Food formulation, digestion, supplementation and allergies

·         Grooming, washing and home hygiene

·         Healthy development for puppies and kittens

·         Home and outdoor hygiene, including in relation to children and to dog walking/other pets

·         Litter safety, pet/home hygiene, waste removal, and environmental impacts

·         Oral and ear care

·         Skin and coat, allergies, hot spots and hairballs for cats


Packaged Facts, a division of, offers market intelligence on a range of consumer market topics, including consumer demographics and shopper insights, consumer goods and retailing and pet products and services.  A leader in consumer insights on the U.S. pet market, Packaged Facts is a long-time research partner of APPA and Global Pet Expo.  For more information on Packaged Facts, please go here.  

Webcast Information
Date Presented:
November 08, 2017 2:00 PM Eastern
1 hour
Registration Fee:
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Maximizing Your Pet Company's Value in 90 Days
Speaker Information
David Sprinkle   [ view bio ]
Individual topic purchase: Selected