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APPA Business Edge - Trade Show Success Strategies: Best Practices for Global Pet Expo and Other Trade Shows

Exhibiting at trade shows is a powerful way to expand your customer base and connect with existing customers.  Global Pet Expo is the most important show for many APPA members, so we brought together pet industry pros who will share tips and insights for both new and seasoned exhibitors alike.

Join our moderator, Dave Bolen, pet retail specialist and business consultant, as he interviews two of the pet industry’s veteran trade show experts on strategies you can use to get the most out of your trade show investment and have your best show yet.

The webcast will begin with a brief pet industry update and move to a Q&A format with Kevin Fick, CEO of Wordlwise and Alice Tillet, CEO of Petmate, both APPA members who serve on the Board of Directors.

Key topics include:

  • Advice for first time exhibitors
  • How to measure success for novice and seasoned exhibitors
  • What sets Global Pet Expo apart from the other pet industry trade shows

Attendees are encouraged to submit questions throughout the webcast, which will be answered at the end of the presentation.

 

 

Webcast Information
Date Presented:
February 22, 2018 1:00 PM Eastern
Length:
1 hour
Registration Fee:
Free
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APPA Business Edge

Exhibiting at trade shows is a powerful way to expand your customer base and connect with existing customers.  Global Pet Expo is the most important show for many APPA members, so we brought together pet industry pros who will share tips and insights for both new and seasoned exhibitors alike.

 Join our moderator, Dave Bolen, pet retail specialist and business consultant, as he interviews two of the pet industry’s veteran trade show experts on strategies you can use to get the most out of your trade show investment and have your best show yet.

The webcast will begin with a brief pet industry update and move to a Q&A format with Kevin Fick, CEO of Wordlwise and Alice Tillet, CEO of Petmate, both APPA members who serve on the Board of Directors.

Key topics include:

  • Advice for first time exhibitors
  • How to measure success for novice and seasoned exhibitors
  • What sets Global Pet Expo apart from the other pet industry trade shows

Attendees are encouraged to submit questions throughout the webcast, which will be answered at the end of the presentation.

 

 

Speaker Information
Dave Bolen  [ view bio ]
Kevin Fick  [ view bio ]
Alice Tillet  [ view bio ]
Individual topic purchase: Selected