Intellectual Property: What it is, Why I Should Care, And How to Protect My Business
Intellectual Property protection is an often overlooked aspect of a business but one that can be the difference between poverty and prosperity.  Pet product manufacturers and inventors need to understand all of the different types of intellectual property available to protect their hard work and unique ideas.  If you own a business and sell patented products you’ll want to learn about your liabilities.

During this highly interesting and interactive webcast, you will learn:
  • Who should care about intellectual property?
  • What is the difference between a patent, trade secret, copyright, and trademark? 
  • Is your invention or idea worth protecting?  If so, what type of protection should you pursue and how much will it cost?
  • What your options are if the intellectual property is your employee's idea
  • Patents are great, but can they really keep people from copying your idea?
Webcast Information
Date Presented:
June 14, 2012 2:00 PM Eastern
1 hour
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Intellectual Property: What it is, Why I Should Care, And How to Protect My Business
Speaker Information
Carol Frank   [ view bio ]
Dr. Lisa Herickhoff   [ view bio ]
Individual topic purchase: Selected