APPA’s Business Edge educational program combines informative webcasts, market updates, and networking opportunities to help our members navigate the nuances of the pet industry.
APPA members have access to a variety of complimentary data resources to help them make informed business decisions. Through use of a case study, our expert will demonstrate why market research is an essential tool for long-term success and how to use it to gain a competitive advantage.
In this webcast, you will learn how to use market research to:
- Detect new market opportunities
- Identify gaps in supplier assortments
- Benchmark from your competitors
The webcast will open with a brief industry update from APPA’s member program consultant and pet retail expert, Dave Bolen.