Understanding and anticipating the needs of consumers is essential for anyone working in a competitive business landscape. How do consumers choose among brands? How do consumers decide whether a product is valuable? And why do so many smart people seem to make bad decisions?
Drawing on principles of behavioral economics and consumer psychology, Dr. McGraw will teach you:
Why it matters if an owner views their pet as a member of the family
A framework for thinking about how pet owners make consumer decisions
How to structure your offerings to guide choices that customers—and their pets—will be happy with
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