The leading not-for-profit trade
association serving the interests of pet
product manufacturers and importers.
Consumer Behavior 101 - How Understanding Your Customer's Behavior will Drive Profits

Understanding and anticipating the needs of consumers is essential for anyone working in a competitive business landscape.  How do consumers choose among brands?  How do consumers decide whether a product is valuable?  And why do so many smart people seem to make bad decisions?

Drawing on principles of behavioral economics and consumer psychology, Dr. McGraw will teach you:

  • Why it matters if an owner views their pet as a member of the family
  • A framework for thinking about how pet owners make consumer decisions
  • How to structure your offerings to guide choices that customers—and their pets—will be happy with
Webcast Information
Date Presented:
October 25, 2018 2:00 PM Eastern
Length:
1 hour
Registration Fee:
Free
Register Now
In order to access this program after registering, a Peach New Media account will be provided for you based on the information you have entered.

To access your account after your purchase, use the My Account links on the left hand side of this page to login using the information your provide here.
According to our records there is already a Peach New Media account using the email address you have provided.

To continue with your registration please enter your account password. If you do not know your account password you can retrieve it here: Forgot Password?
First Name:
Last Name:
Email:
Confirm Email:
Company:
Job Title:
Phone:
Country:
Product:
On-Demand
The email address you have entered has an existing Peach New Media account.

Please enter your password in the field below. Forgot Password?

Email:
Password:
Country:
Billing Address:
City:
State:
State/Province:
Zip:
Expiration: 
Consumer Behavior 101 - How Understanding Your Customer's Behavior will Drive Profits
Speaker Information
Carol Frank  [ view bio ]
Dr. Peter McGraw  [ view bio ]
Individual topic purchase: Selected