The leading not-for-profit trade
association serving the interests of pet
product manufacturers and importers.
Consumer Behavior 101 - How Understanding Your Customer's Behavior will Drive Profits

Understanding and anticipating the needs of consumers is essential for anyone working in a competitive business landscape.  How do consumers choose among brands?  How do consumers decide whether a product is valuable?  And why do so many smart people seem to make bad decisions?

Drawing on principles of behavioral economics and consumer psychology, Dr. McGraw will teach you:

  • Why it matters if an owner views their pet as a member of the family
  • A framework for thinking about how pet owners make consumer decisions
  • How to structure your offerings to guide choices that customers—and their pets—will be happy with
Live Webcast Information
Start Time:
October 25, 2018 2:00 PM Eastern
1:00 PM Central, 12:00 PM Mountain, 11:00 AM Pacific
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Estimated Length:
1 hour
Registration Time Remaining:
6 days, 12 hours
Registration Fee:
Free
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Consumer Behavior 101 - How Understanding Your Customer's Behavior will Drive Profits
Speaker Information
Carol Frank  [ view bio ]
Dr. Peter McGraw  [ view bio ]
Individual topic purchase: Selected