Understanding and anticipating the needs of consumers is essential for anyone working in a competitive business landscape. How do consumers choose among brands? How do consumers decide whether a product is valuable? And why do so many smart people seem to make bad decisions?
Drawing on principles of behavioral economics and consumer psychology, Dr. McGraw will teach you:
Why it matters if an owner views their pet as a member of the family
A framework for thinking about how pet owners make consumer decisions
How to structure your offerings to guide choices that customers—and their pets—will be happy with
Live Webcast Information
October 25, 2018 2:00 PM Eastern
1:00 PM Central, 12:00 PM Mountain, 11:00 AM Pacific
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