The APPA Business Edge series continues with a look at Amazon through the eyes of Hinge Consulting, a full-service marketplace agency offering brands high-performance solutions to increasing sales on Amazon. Founder and CEO, Fred Killingsworth will talk about key insights that include opportunity, brand overview, behavioral analysis, segment share and more. With Amazon’s rapid growth in the pet category, brands must have the information, strategy and expertise to capitalize on this growth opportunity.
Attendees will learn:
- High-level optimization options to win on Amazon
- Pet category size and growth rate
- Segment share
- Brand share
- Consumer behavior