To truly understand their customers, companies must think beyond income level, education, buying preferences, and spending habits. The best salespeople need a clear understanding of who the generations are in today’s marketplace, how they differ, and how their unique needs play out in the sales process.
This presentation will help understand which sales approaches and techniques appeal to each of the four generations by demystifying generational marketing and offering hands-on advice for marketers and salespeople who want to think in new ways about reaching these diverse demographics of customers and clients.
In this webcast, you will learn:
Generational spending habits when it comes to their pets
How different generations approach pet ownership (are pets the new babies?!)
How customization is playing a big part in what younger pet owners are purchasing for their pets
From crowdsourcing to social media – how different generations research and share their experiences
Live Webcast Information
December 19, 2018 2:00 PM Eastern
1:00 PM Central, 12:00 PM Mountain, 11:00 AM Pacific
Cookies are small pieces of information that are stored by your browser on your computerâ€™s hard drive.
You can delete or block cookies within your browser settings.
Should you opt to do this, some parts of our site may not work.
For more information, including instructions on how to remove the cookies that have been placed,