The leading not-for-profit trade
association serving the interests of pet
product manufacturers and importers.
Selling and Marketing to the Four Generations

To truly understand their customers, companies must think beyond income level, education, buying preferences, and spending habits.  The best salespeople need a clear understanding of who the generations are in today’s marketplace, how they differ, and how their unique needs play out in the sales process. 

This presentation will help understand which sales approaches and techniques appeal to each of the four generations by demystifying generational marketing and offering hands-on advice for marketers and salespeople who want to think in new ways about reaching these diverse demographics of customers and clients.

In this webcast, you will learn:

  • Generational spending habits when it comes to their pets
  • How different generations approach pet ownership (are pets the new babies?!)
  • How customization is playing a big part in what younger pet owners are purchasing for their pets
  • From crowdsourcing to social media – how different generations research and share their experiences

 

Live Webcast Information
Start Time:
December 19, 2018 2:00 PM Eastern
1:00 PM Central, 12:00 PM Mountain, 11:00 AM Pacific
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Estimated Length:
1 hour
Registration Time Remaining:
2 days, 20 hours
Registration Fee:
Free
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Selling and Marketing to the Four Generations
Speaker Information
Scott Zimmer  [ view bio ]
Individual topic purchase: Selected