Today more than ever, the consumer is the KING! Retailers, brands, and manufacturers have deep and exciting opportunities in the changing pet marketplace, but the strategy playbook has changed. You’ve got to differentiate, you’ve got to stand out, and you’ve got to engage. Having a strong brand, a compelling story, and innovative products and services that thrill consumers are critical to your success and sustainability.
In this rich discussion on how best to connect with the consumers, you will learn:
What are you selling, and who is going to buy?
Who are YOUR customers today and who should they be? Got the right ones?
How to assess your business through a consumer’s eyes
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