In recent years e-commerce has become an excellent option for pet product companies both domestically and internationally.  Companies engaged in global trade in all verticals are increasing their utilization of e-commerce as a platform for foreign sales. This webcast will venture into the opportunities and challenges for pet product companies and outline all the necessary steps to ensure success.  The presenter will discuss all aspects of e-commerce with a focus on the export market.

APPA members will obtain a comprehensive foundation for both developing and managing and e-commerce initiatives, including:

• Why sell through e-commerce internationally 
• Understanding the opportunities, pitfalls and challenges
• Developing an export e-commerce business model
• Direct e-commerce or with third party providers
• Creating a website to make the best impact and offer an international bandwidth
• Paying attention to details: shipping, last mile, regulations, languages, packaging and compliance
• Accessing e-commerce resources on a global scale, both private and government