IP, in particular patents, can often be an overlooked aspect of a business, but one that can be the difference between a company that thrives versus one that fails. Pet product manufacturers and inventors should understand (1) the intellectual property available to protect their unique ideas and R&D, (2) the value patents can provide to the company, and (3) the risks associated with infringing others' patents (knowingly or inadvertently). In this webcast, you will learn:
- Why should I care about intellectual property?
- What is the difference between a patent, trade secret, copyright, and trademark?
- When should I seek patent protection? What strategies should I employ when doing so?
- How can patents help my business?