This webcast series is a unique opportunity to learn from one of the pet industry's most seasoned and successful sales professionals, and will answer the question burning first and foremost in pet product manufacturers' minds: "How do I get my product into the hands of the most consumers possible and still make a good profit?"
In this highly entertaining, fast-paced, and information-packed webcast you will learn:
Part 1: (October 4)
Manufacturer's reps or an in house sales department? What is my sales rep strategy?
How to structure the ideal compensation package to attract top talent
Selling to independents: direct or through a distributor? What benefit does a distributor bring?
The ins and outs of working with a distributor – how to find them, how to cultivate the relationship, and pricing structure
Part 2: (November 8)
Should I pursue selling to Big Box Retailers or the Independent pet stores?
What does it take to get a product into the Big Box Retailers?
If I put my product in Wal-Mart, how does it affect my ability to sell into the pet trade channel?
Should I pursue the Food, Drug, and Mass channel? Is that a better route than the pet specialty channel?
Webcast Information
Date Presented:
October 04, 2012 2:00 PM Eastern
Length:
1 hour
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