We all know that social media is a powerful tool for business, but are often unsure about the best ways to use it to our advantage, especially when we’re low on time and resources. With the lack of opportunities to connect with clients and customers at in-person events due to COVID-19, connecting via digital and social media has become even more important.

Instagram has become one of the largest and most active social media platforms across generations. Because of its reach, ease at which you can find relevant followers, and to post a range of different types of content, such as stories and feed posts, this is a platform that should not be ignored.

APPA member Emily Miethner, Co-Founder of Your Cat Backpack by Travel Cat, grew her pet business Instagram @YourCatBackpack from 0 to over 47,000 followers in less than 3 years and has created and advised on Instagram strategies across dozens of businesses. Miethner will cover how to create a simple Instagram strategy and use it in a way that will result in business growth. Whatever that means for you!