APPA is pleased to welcome Al Puntillo from Mud Bay to talk about the new IndiePet organization and their goals.  This organization was recently launched and is the only organization that is tightly focused on strengthening the approximately 8,000 independent and neighborhood pet retail locations serving pets and pet parents in North America.  For decades, neighborhood pet retailers have been the critical link between cutting-edge pet products and pet parents. IIndiePet also offers channel-committed manufacturers insight and exposure to their tight-knit community of up to 8000 stores.

Indiepet is the new organization working to give the independent retail channel a stronger voice in the industry.  Already comprised of over 10 of the regional pet store groups in the U.S., one of their top priorities is to  work with suppliers on strategies to ensure the success of the independent retail channel.  This is an exciting development in the industry that you will want to be sure to learn about.