Developing a Differentiated Brand Identity that Resonates with Consumers

Great brands are memorable and differentiated. So much goes into creating a great brand, and brand identity is just one component.  But it’s extremely important – it’s the face of a brand - the visual side of the brand that represents those larger ideas.  Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It's both outward- and inward-facing. So whether you are a brand-new pet company in the early phases of launching your first product line, or a seasoned pet company that is considering expanding into new brands, you will find great value in attending this webcast! 

Join Anne Carlson, Founder & CEO of Jiminy’s, and moderator Carol Frank, Managing Director of BirdsEye Advisory Group, to dive into the ABC’s of developing a brand identity.  


Attendee Takeaways:

  • Developing a clear Brand Purpose and Positioning
  • Choosing the Name & Logo
  • Designing Visual Imagery
  • Creating a Personality and Voice
  • How to put it all together in a Brand Guide
Webcast Information
Date Presented:
June 22, 2021 2:00 PM Eastern
1 hour
Registration Fee:
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Developing a Differentiated Brand Identity that Resonates with Consumers
Speaker Information
Anne Carlson  [ view bio ]
Carol Frank  [ view bio ]
Individual topic purchase: Selected