Great brands are memorable and differentiated. So much goes into creating a great brand, and brand identity is just one component. But it’s extremely important – it’s the face of a brand - the visual side of the brand that represents those larger ideas. Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It's both outward- and inward-facing. So whether you are a brand-new pet company in the early phases of launching your first product line, or a seasoned pet company that is considering expanding into new brands, you will find great value in attending this webcast!
Join Anne Carlson, Founder & CEO of Jiminy’s, and moderator Carol Frank, Managing Director of BirdsEye Advisory Group, to dive into the ABC’s of developing a brand identity.
- Developing a clear Brand Purpose and Positioning
- Choosing the Name & Logo
- Designing Visual Imagery
- Creating a Personality and Voice
- How to put it all together in a Brand Guide