Great brands are memorable and differentiated. So much goes into creating a great brand, and brand identity is just one component.  But it’s extremely important – it’s the face of a brand - the visual side of the brand that represents those larger ideas.  Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It's both outward- and inward-facing. So whether you are a brand-new pet company in the early phases of launching your first product line, or a seasoned pet company that is considering expanding into new brands, you will find great value in attending this webcast! 

Join Anne Carlson, Founder & CEO of Jiminy’s, and moderator Carol Frank, Managing Director of BirdsEye Advisory Group, to dive into the ABC’s of developing a brand identity.  

 

Attendee Takeaways:

  • Developing a clear Brand Purpose and Positioning
  • Choosing the Name & Logo
  • Designing Visual Imagery
  • Creating a Personality and Voice
  • How to put it all together in a Brand Guide
Live Webcast Information
Start Time:
June 22, 2021 2:00 PM Eastern
1:00 PM Central, 12:00 PM Mountain, 11:00 AM Pacific
Add to Calendar:
Estimated Length:
1 hour
Registration Time Remaining:
4 days, 2 hours
Registration Fee:
Free
Register Now
In order to access this program after registering, a Peach New Media account will be provided for you based on the information you have entered.

To access your account after your purchase, use the My Account links on the left hand side of this page to login using the information your provide here.
According to our records there is already a Peach New Media account using the email address you have provided.

To continue with your registration please enter your account password. If you do not know your account password you can retrieve it here: Forgot Password?
First Name:
Last Name:
Email:
Confirm Email:
Company:
Job Title:
Phone:
Country:
The email address you have entered has an existing Peach New Media account.

Please enter your password in the field below. Forgot Password?

Email:
Password:
Country:
Billing Address:
City:
State:
State/Province:
Zip:
Expiration: 
Developing a Differentiated Brand Identity that Resonates with Consumers
Speaker Information
Anne Carlson  [ view bio ]
Carol Frank  [ view bio ]
Individual topic purchase: Selected