With the pet surge and increase in e-commerce business driven by COVID-19, many manufacturers are looking to build their direct to consumer (DTC) relationships with consumers. What should you focus on first and what are the pitfalls to avoid? Join moderator and investment banker Carol Frank and DTC expert, Joel Morrow, to learn the ins and outs of how to successfully build a DTC brand. After selling his digital marketing agency, Joel is now co-owner of a DTC cycling brand and investor in a pet products company. Among other takeaways, you will:
- Discover new DTC tools, helpful tips, actionable strategies, and best practices.
- Learn from the good, the bad, and the ugly of industry examples and case studies.
- Come away with key next steps in a phase 1-Crawl roadmap for your company.