Marketing and Selling Across Generations: From Handshake to Hashtag

Understanding each generation’s behavior in the marketplace and how their unique needs play out in decision-making is essential for selling and marketing to all generations of pet owners. But today, there is a whole new generation in the marketplace, Gen Z. Born between 1996 and 2010, this generation is motivated to make purchases much differently than the generations who came before them. 

This fun and interactive session will help you learn what approaches and techniques appeal to each generation. Whether your customer is Gen Z, Millennial, Generation X, or Baby Boomer, you will walk away with compelling insights and actionable strategies designed to help grow your business.

Webcast Information
Date Presented:
December 16, 2021 2:00 PM Eastern
Length:
1 hour
Registration Fee:
Free
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Marketing and Selling Across Generations: From Handshake to Hashtag
Speaker Information
Scott Zimmer  [ view bio ]
Individual topic purchase: Selected