Understanding each generation’s behavior in the marketplace and how their unique needs play out in decision-making is essential for selling and marketing to all generations of pet owners. But today, there is a whole new generation in the marketplace, Gen Z. Born between 1996 and 2010, this generation is motivated to make purchases much differently than the generations who came before them.
This fun and interactive session will help you learn what approaches and techniques appeal to each generation. Whether your customer is Gen Z, Millennial, Generation X, or Baby Boomer, you will walk away with compelling insights and actionable strategies designed to help grow your business.