Learn the ins and outs of how to engage pet specialty distributors to embrace new unique innovative items into their portfolio.

As the effects of the pandemic begin to subside and retailers begin to finally look at adjusting their planograms, it is imperative that manufactures creating new innovative products develop creative and structured brand launch initiatives. Doing so will enhance their ability to get listed at pet specialty distributors nationwide. Please join John Lawton who has recently returned to Phillips Pet Food & Supplies as the Vice President of Business Development & Sustainability and moderator Carol Frank, Managing Director of BIRDSEYE ADVISORY GROUP and who owned a distribution company that she sold to Central Garden and Pet.

The Catch: Learn what distributors are looking for in your initial communication to their team. How do you get that call back and initial meeting? We will help you identify best practices.

The Presentation: Now that you have the meeting (face to face or virtual), how do you highlight the key reasons your products belong in a distributor’s portfolio and on retailer’s shelves. We will break it down for you.

Closing The Deal: The presentation is complete. You may or may not end the conversation with a deal. What are the techniques that can be utilized to enhance the opportunity to close the deal?

Stay In Front Of The Line: Getting product placement is not a guarantee of success. Learn what you can do to enhance your opportunity to gain consumer pull through as well as keep your distributor and retailer partners excited to enhance your partnerships going forward.