The Future of the Pet Industry Part 2: Pet Marketing to Tomorrow's Demographics
The landscape of the pet industry is rapidly changing! Savvy retailers and manufacturers are aware of the need to market to the new consumer segments of the future. But since tomorrow is uncharted territory, how do we best engage these shoppers?
In this entertaining and informative session we'll discuss:
- Marketing to diverse, multicultural and aging consumers
- Leveraging technology for connection and reach
- Honing your products and packaging for utility, message and information
Don't get left behind - give us an hour and we’ll help you connect with tomorrow's shoppers!
Date Presented:
October 03, 2013 2:00 PM Eastern
Length:
1 hour