The leading not-for-profit trade
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The Future of the Pet Industry Part 2: Pet Marketing to Tomorrow's Demographics
The landscape of the pet industry is rapidly changing!  Savvy retailers and manufacturers are aware of the need to market to the new consumer segments of the future.  But since tomorrow is uncharted territory, how do we best engage these shoppers?

In this entertaining and informative session we'll discuss:
  • Marketing to diverse, multicultural and aging consumers
  • Leveraging technology for connection and reach
  • Honing your products and packaging for utility, message and information

Don't get left behind - give us an hour and we’ll help you connect with tomorrow's shoppers!

Webcast Information
Date Presented:
October 03, 2013 2:00 PM Eastern
Length:
1 hour
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The Future of the Pet Industry Part 2: Pet Marketing to Tomorrow’s Demographics
Presented By:
Michael Johnson, 
Vice President of Marketing & Information at Chuck Latham Associates

Michael Johnson, Vice President of Marketing & Information at Chuck Latham Associates, specializes in CPG / FMCG Marketing, Analysis & Research across the FDM and Pet Specialty Channels. A consumer and shopper insights specialist, Michael conducts deep-dive research and trend studies to help retailers, manufacturers, and marketers better understand shopper attitudes and behaviors in order to more effectively grow sales and profit. Michael is a huge proponent of demographic marketing and frequently consults organizations to help them tailor their sales, marketing and messaging to meet tomorrow’s oncoming trends.

Moderated By:
Carol Frank,
Managing Director, SDR Ventures

The founder of three multi-million dollar pet companies, Carol is now a Managing Director at SDR Ventures, a Denver-based Investment Bank where she specializes in helping pet industry entrepreneurs with mergers, acquisitions and capital raises. She is also a principal in BirdsEye Consulting, which helps pet industry entrepreneurs with sales channel strategy, market research, and licensing, as well as recruiting executive talent for pet product companies. 

She is the author of the book, Do As I Say, Not As I Did! Gaining Wisdom in Business Through The Mistakes of Highly Successful People.  Carol’s credentials include an MBA from Southern Methodist University and a BBA from the University of Texas in Austin. She began her career as a CPA with Ernst & Young and also spent three years as an executive recruiter for Robert Half International.  Over the years, Carol has served in leadership roles within the pet industry and on the board of more than a dozen non-profit and business organizations, including The Pet Industry Distributor Association, The Pet Care Trust, and The Pet Industry Joint Advisory Council.
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