What Pet Product Companies Must Know About Intellectual Property: Protecting Your Competitive Advantage
What Pet Product Companies Must Know About Intellectual Property:
Protecting Your Competitive Advantage
Protecting Your Competitive Advantage
Today's global marketplace brings with it complex legal issues in patents, trade secrets, branding, trademark & copyright clearance and other issues critical to protecting your business’s intellectual property and sustainable competitive advantage. Companies innovating in the burgeoning and highly competitive pet products market should understand the IP issues central to the protection and valuation of their ventures.
Join us to learn about:
- What is Intellectual Property (IP) and why is it important to you?
- Critical IP issues for pet product manufacturers, from start-ups to $MM companies
- IP protection, competitive barrier strategy and how to create a source of competitive advantage
- Recent changes to U.S. patent law and their implications for your business
- Strengthening your brand in the market to drive value
About Marshall, Gerstein & Borun LLP
Marshall, Gerstein & Borun LLP is one of the leading intellectual property law firms in the U.S. and internationally, offering depth of talent and seasoned experience in devising and executing intellectual property strategy and comprehensive IP solutions. Nearly half of the Firm’s professionals have been in-house as general counsel, patent counsel, technology transfer managers, scientists, engineers, or consultants. Marshall, Gerstein & Borun represents Fortune 250 corporations, multinational businesses, start-ups, entrepreneurs, universities and non-profits and serves clients in patent prosecution, IP transactions and licensing, IP litigation, and trademarks and copyrights across numerous industries. Marshall, Gerstein & Borun LLP is ranked as a top intellectual property law firm by Chambers USA, U.S. News & World Report andBest Lawyers, and Corporate Counsel, Managing IP, Fortune, Intellectual Property Today, and Intellectual Asset Management magazines. Learn more at www.marshallip.com.
Date Presented:
October 10, 2013 2:00 PM Eastern
Length:
1 hour