Crisis Communication: What To Say When The News Is Bad!
Loretta Lepore is a Senior Advisor with McKenna Long & Aldridge focusing on public affairs. Her portfolio includes public strategy, public relations, crisis and issues management as well as media training. Loretta's career spans more than 18 years as a journalist and network news anchor and more recently she served under the leadership of Georgia Governor Sonny Perdue as his press secretary and the state's chief marketing officer.

Webcast Information
Webcast Date:
November 15, 2007
Webcast Location:
Webcast Objectives
  • In this webcast, Loretta will cover the following subjects: What is Crisis Communications? Defining what's news Grading the crisis When and how to respond What are the Rules of Engagement with the media? Ground rules Dos & Don'ts Preparing for the interview How to turn bad news into future opportunity. Learn how to manage issues and avert a crisis. Familiarize yourself with some basic media tools.
Register Now
In order to access this program after registering, a Peach New Media account will be provided for you based on the information you have entered.

To access your account after your purchase, use the My Account links on the left hand side of this page to login using the information your provide here.
According to our records there is already a Peach New Media account using the email address you have provided.

To continue with your registration please enter your account password. If you do not know your account password you can retrieve it here: Forgot Password?
First Name:
Last Name:
Confirm Email:
Job Title:
The email address you have entered has an existing Peach New Media account.

Please enter your password in the field below. Forgot Password?

Billing Address:
Crisis Communication: What To Say When The News Is Bad!
Speaker Information
Loretta Lepore   [ view bio ]
Individual topic purchase: Selected