Crisis Communication: What To Say When The News Is Bad!

APPA Webcasts

Overview
Speakers

Loretta Lepore is a Senior Advisor with McKenna Long & Aldridge focusing on public affairs. Her portfolio includes public strategy, public relations, crisis and issues management as well as media training. Loretta's career spans more than 18 years as a journalist and network news anchor and more recently she served under the leadership of Georgia Governor Sonny Perdue as his press secretary and the state's chief marketing officer.

Webcast Information

Webcast Date:

November 15, 2007

Webcast Location:

Online

Webcast Objectives

In this webcast, Loretta will cover the following subjects: What is Crisis Communications? Defining what's news Grading the crisis When and how to respond What are the Rules of Engagement with the media? Ground rules Dos & Don'ts Preparing for the interview How to turn bad news into future opportunity. Learn how to manage issues and avert a crisis. Familiarize yourself with some basic media tools.

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