Loretta Lepore is a Senior Advisor with McKenna Long & Aldridge focusing on public affairs. Her portfolio includes public strategy, public relations, crisis and issues management as well as media training. Loretta's career spans more than 18 years as a journalist and network news anchor and more recently she served under the leadership of Georgia Governor Sonny Perdue as his press secretary and the state's chief marketing officer.
November 15, 2007
In this webcast, Loretta will cover the following subjects:
What is Crisis Communications?
Defining what's news
Grading the crisis
When and how to respond
What are the Rules of Engagement with the media?
Dos & Don'ts
Preparing for the interview
How to turn bad news into future opportunity.
Learn how to manage issues and avert a crisis.
Familiarize yourself with some basic media tools.