Crisis Communication: What To Say When The News Is Bad!
Loretta Lepore is a Senior Advisor with McKenna Long & Aldridge focusing on public affairs. Her portfolio includes public strategy, public relations, crisis and issues management as well as media training. Loretta's career spans more than 18 years as a journalist and network news anchor and more recently she served under the leadership of Georgia Governor Sonny Perdue as his press secretary and the state's chief marketing officer.
Webcast Date:
November 15, 2007
Webcast Location:
Online
- In this webcast, Loretta will cover the following subjects: What is Crisis Communications? Defining what's news Grading the crisis When and how to respond What are the Rules of Engagement with the media? Ground rules Dos & Don'ts Preparing for the interview How to turn bad news into future opportunity. Learn how to manage issues and avert a crisis. Familiarize yourself with some basic media tools.