The leading not-for-profit trade
association serving the interests of pet
product manufacturers and importers.
Developing a Brand Identity
Join pet industry branding expert Rick Rockhill and pet industry business consultant Carol Frank as you learn how to develop a brand identity for your pet product.  A clear brand position and strategy is the difference between success and failure. This webcast focuses on essential planning elements behind a successful brand, bridging brand and product and understanding your target consumer.  This presentation is ideal for both new brands and existing brand managers.  In this webcast you will learn: 

  • What is the definition of "Brand"?
  • What it takes to develop the ideal brand strategy
  • How to write your brand story, personality, and positioning
  • The top 8 essential planning elements of a successful brand
  • Understanding the Millennial Generation and how it should influence your marketing decisions
  • Top five mistakes made by new brands

Webcast Information
Date Presented:
February 04, 2016 2:00 PM Eastern
Length:
1 hour
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Developing a Brand Identity
Speaker Information
Carol Frank   [ view bio ]
Rick Rockhill   [ view bio ]
Individual topic purchase: Selected