Join pet industry branding expert Rick Rockhill and pet industry business consultant Carol Frank as you learn how to develop a brand identity for your pet product.  A clear brand position and strategy is the difference between success and failure. This webcast focuses on essential planning elements behind a successful brand, bridging brand and product and understanding your target consumer.  This presentation is ideal for both new brands and existing brand managers.  In this webcast you will learn: 

  • What is the definition of "Brand"?
  • What it takes to develop the ideal brand strategy
  • How to write your brand story, personality, and positioning
  • The top 8 essential planning elements of a successful brand
  • Understanding the Millennial Generation and how it should influence your marketing decisions
  • Top five mistakes made by new brands

Webcast Information
Date Presented:
February 04, 2016 2:00 PM Eastern
Length:
1 hour
Register Now
In order to access this program after registering, a Peach New Media account will be provided for you based on the information you have entered.

To access your account after your purchase, use the My Account links on the left hand side of this page to login using the information your provide here.
According to our records there is already a Peach New Media account using the email address you have provided.

To continue with your registration please enter your account password. If you do not know your account password you can retrieve it here: Forgot Password?
First Name:
Last Name:
Email:
Confirm Email:
Job Title:
Company:
Product:
Streaming
The email address you have entered has an existing Peach New Media account.

Please enter your password in the field below. Forgot Password?

Email:
Password:
Country:
Billing Address:
City:
State:
State/Province:
Zip:
Expiration: 
Developing a Brand Identity
Speaker Information
Carol Frank   [ view bio ]
Rick Rockhill   [ view bio ]
Individual topic purchase: Selected