pet industry branding expert Rick Rockhill and pet industry business consultant
Carol Frank as you learn how to develop a brand identity for your pet
product. A clear brand position and
strategy is the difference between success and failure. This webcast focuses on
essential planning elements behind a successful brand, bridging brand and
product and understanding your target consumer. This presentation is ideal for both new brands
and existing brand managers. In this
webcast you will learn:
is the definition of "Brand"?
it takes to develop the ideal brand strategy
to write your brand story, personality, and positioning
top 8 essential planning elements of a successful brand
the Millennial Generation and how it should influence your marketing decisions
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