Launching a Brand: Part II in a series on Creating and Launching a Brand

Join pet industry branding expert Rick Rockhill and pet industry business consultant Carol Frank as you learn how to launch a brand. 


So you want to launch a brand? Learn why Rockhill likes to say “You can only launch a new brand for the first time once.” This session will challenge how to think about your brand in context of your organization and the marketplace. Gain insights on how to effectively communicate your brand launch to retailers and distributors. This session is ideal for both new and existing brands.  In this webcast you will learn:

  1. Brand Case Study Examples
  2. Insights of Launch Process
  3. Hurdles to Launch
  4. How to Create a Successful Brand
  5. 10 Mission Critical Steps to Launch a Brand
  6. Top 7 Reasons Why Brands Fail

Webcast Information
Date Presented:
April 26, 2016 2:00 PM Eastern
1 hour
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Launching a Brand: Part II in a series on Creating and Launching a Brand
Speaker Information
Carol Frank   [ view bio ]
Rick Rockhill   [ view bio ]
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