Natural Products, Pet Wellness, and the New Pet Parent

This webcast examines the relationship between the U.S. market for natural-positioned products and pet parents’ evolving pet wellness and ethical pet-keeping.  While the growth of the natural pet market correlates in part to the expanding number of natural players exclusive to the pet specialty channel, the incursion (via line extension or acquisition) of companies centered in the mass market has brought the industry’s largest competitors onto the natural playing field.

In this context of a reshaped competitive landscape, including the potentially disruptive role of the Internet, this webcast examines:

  • How human market trends are fueling natural pet product growth
  • How natural pet foods’ focus on ingredients is transforming the pet industry’s core category
  • How natural positioning has spread to encompass non-food pet supplies (including cat litter and clean-up products, grooming products, flea/tick care products, and supplements)

Focusing on products for dogs and cats, this webcast features new national data from Packaged Facts’ ongoing Pet Owner Surveys and draws on Packaged Facts’ recent research report on Natural, Organic and Eco-Friendly Pet Products in the U.S.  The discussion will cover food and non-food purchasing trends as well as psychographic and demographic characteristics of natural pet product purchasers and the new pet parent.  

Webcast Information
Date Presented:
January 25, 2017 2:00 PM Eastern
1 hour
Register Now
In order to access this program after registering, a Peach New Media account will be provided for you based on the information you have entered.

To access your account after your purchase, use the My Account links on the left hand side of this page to login using the information your provide here.
According to our records there is already a Peach New Media account using the email address you have provided.

To continue with your registration please enter your account password. If you do not know your account password you can retrieve it here: Forgot Password?
First Name:
Last Name:
Confirm Email:
Job Title:
The email address you have entered has an existing Peach New Media account.

Please enter your password in the field below. Forgot Password?

Billing Address:
Natural Products, Pet Wellness, and the New Pet Parent
Speaker Information
David Sprinkle   [ view bio ]
Individual topic purchase: Selected