I've Gotten the Big Order. Now What?

How do you make your brand stand out in a retail environment - there is a whole set of tactics and actions that need to happen even before the first product is shipped.  ‘You’ve pushed it in, now how do you pull it through?”  In this webcast you will learn:

  • How selling to the retailer is different from selling to the consumer     
  • Top 10 “Watch Outs” after your first order
  • How to move the product off the shelf.  Distribution partner; sales, demo, and retail partnerships and manufacturer’s role in consumer influence
  • Understanding what type of consumer advertising work and what doesn’t

This session will be heavily focused on how to take an active role in marketing your products and getting down to the brass tacks.  Sometimes we drink our own Kool-Aid, assume everyone understands our products and shares the same passion that you do.  We need to take a step back and look at it from a different perspective. 


This session will be more tactical versus strategic, so get ready to take notes. This session will include a case study example to illustrate the key points for maximum learning opportunity

Webcast Information
Date Presented:
April 25, 2017 2:00 PM Eastern
1 hour
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I've Gotten the Big Order. Now What?
Speaker Information
Carol Frank   [ view bio ]
Rick Rockhill   [ view bio ]
Individual topic purchase: Selected