Grass Roots Brand Building
This seminar will explore the essentials of brand building. We’ll start with discussing the definition of the word "brand", why it’s more than just a name and a logo, and how having a strong brand gives you a competitive advantage in the marketplace. Then we’ll look at some powerful and cost-effective strategies for building your brand, including examples of great brand building in both pet and non-pet product categories.
Topics include:
Topics include:
- What is a brand, and what are the elements of a great brand?
- Writing your brand statement: the foundation for brand building.
- Reviewing your current activities—are they building your brand?
- Publicity—the #1 cost effective, brand building activity.
- Other grass roots tactics like events and social media
Date Presented:
November 10, 2011 2:00 PM Eastern
Length:
1 hour
Registration Fee:
Free