This seminar will explore the essentials of brand building. We’ll start with discussing the definition of the word "brand", why it’s more than just a name and a logo, and how having a strong brand gives you a competitive advantage in the marketplace. Then we’ll look at some powerful and cost-effective strategies for building your brand, including examples of great brand building in both pet and non-pet product categories.

Topics include:
  • What is a brand, and what are the elements of a great brand?
  • Writing your brand statement: the foundation for brand building.
  • Reviewing your current activities—are they building your brand?
  • Publicity—the #1 cost effective, brand building activity.
  • Other grass roots tactics like events and social media

Webcast Information
Date Presented:
November 10, 2011 2:00 PM Eastern
Length:
1 hour
Registration Fee:
Free
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Grass Roots Brand Building
Speaker Information
Carol Frank   [ view bio ]
Doug Gleason CEO   [ view bio ]
Individual topic purchase: Selected